retailcampaignstrategy
Boots Opticians’ New Campaign: What Beauty Retailers Can Learn About Service-Led Positioning
bbeautyexperts
2026-02-05
9 min read
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Learn how Boots Opticians’ 2026 campaign shows beauty retailers to lead with services, boost cross-sell, and redesign catalogs for outcomes.
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#retail#campaign#strategy
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beautyexperts
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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